How to interact with someone who is brand conscious and updates his/her Facebook several times a day? I asked a friend and her response was:
It’s annoying: When people read and not reply or like.
Feels better: When they, at least, like the post.
Feels even better: When they like it and comment (not necessarily objectionable).
Feels the best: When they react appropriately (basically, select the ‘love’ button) and leave a super appropriate comment like ‘Wow!’
About The Author
Imrana Khan is an independent brand and marketing consultant. With over 12 years of experience in marketing and communications, Imrana helps individuals and organizations realise their dreams of building sustainable brands and achieving revenue growth through business marketing. She holds a masters degree in Innovation, Creativity & Entrepreneurship from the Newcastle University as a Chevening Scholar. You can connect with Imrana at @heedandhook (Facebook and Instragram) and @tweetsbyimrana (Twitter).
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