Nudge: Top 3 Learning For B2B Marketers

Modern marketeers can draw many important messages from Nudge, a book by Richard H. Thaler and Cass R. Sunstein. Before we dive into the key learning, let’s first understand the key terminologies that form its foundation.

Marketing with VR: 5 Reasons Why

Virtual Reality (VR) is fast becoming part of our physical reality. Both interact with each other in a way better than ever. But, do we care? Some of us ‘really’ do. Most of us still don’t. Read this blog to understand what’s in VR for marketing.

Frugal Ways Of Marketing Your Start-up: Leverage Free Tools

It’s the story of every start-up I’ve ever worked with. Being a start-up owner, marketing is quite close to your heart. Yet, your mind does not allow you spend freely. You are, therefore, always searching for cost-effective ways of promoting your company and products/services. Some of you just let your mind rule your heart all the time. Well, if you think creatively, you can actually come up with frugal ways of doing marketing.